Lessons I've learned from 301 redirects

According to the new Google update, disallowing search engine robots from accessing and indexing your JavaScript and CSS folders can affect your site's ranking. When building these links, personally email the person in charge. To help boost your business' profile on the internet, why not list in a UK business …

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How you will benefit from blogs

Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. What hasn't stayed the same are the techniques we use to improve our rankings. A modern short url is focused on link tracking and analytics. They New Media Now contain …

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What your mum didn't tell you about landing pages

Optimizing site content for Google's Featured Snippets is one of our newer SEO tricks. It's psychological; our brains love lists. If you create some cool list, there is a big chance that people will click on it and later share it. If you want a simpler, more flexible, and less …

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Turn your anchor text into a high performing machine

Adding breadcrumbs can be very beneficial to your website, especially if it's an eCommerce one. However, despite all of the on-page optimization, the most important element every SEO professional needs to focus on is delivering high value, informative content. Road trips can be much more enjoyable and relaxing when you …

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Consistent doesn't mean identical. when you're discussing onsite SEO

However, now that Google is straying away from keyword-dependent ranking algorithms, it's better to include links plainly or as part of a more natural phrase. Google can penalise you for publishing articles or text with high keyword densities, and so you should avoid that at all costs. Through their networks …

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How you will benefit from social media

You probably don't need more than three links from any single publication, from an SEO perspective (though there are still benefits to having more links if they are driving referral traffic!). Please ensure hitting all the elements as you go. Get out of the house this weekend, try things to …

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Mobile-First Indexing: Fix issues around engaging content

Marketers study the brand's image in order to identify its strengths and weaknesses. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. If you're looking …

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Tightening up on disallow

Direct users to specific pages within your site that are relevant to the conversation instead of funneling all your traffic to the homepage. It is very difficult for a webpage to achieve search engine rankings for multiple keyword phrases-unless those phrases are very similar. If you wash a pashmina scarf …

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Make it sufficiently broad in terms of blogs

Use the journalistic convention of the inverted pyramid, with the most important information at the beginning of each page. Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. Another interesting fact is that Beverley is one of …

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Stop search engines from displaying ODP data buy using splogs

Since Google is constantly updating their algorithms in order to find and filter out flimsy content, it's crucial to maintain valuable and high quality content on your website. Viral marketing messages include advertisements, hyperlinked promotions, online newsletters, streaming videos, and games. I would pursue the more relevant linking opportunity because …

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How does cross linking work?

Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them. Your PPC campaign requires quality landing …

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Components of Promotion

Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real needs. Manyretailers share the data with suppliers and require them to ensure that store shelves remainwell stocked. In most cases, quantitative models …

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Tactics around trust rank

Internal linking refers to the linking structure your site uses to reach secondary pages on your website. Advertisers can track the length of ad exposure in an online game. website, you actually see a web portal with all kinds of information. Does anyone know where I can find the best …

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Who else wants to enjoy SERPs

While there are not any tools that can tell you if your content is thin and what needs to be done to fix it, time, experience, and critical thinking can get you to a place where you can identify it and improve upon it. HTTPS secures the connection to the …

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Losing Focus on white hat SEO

Users have many other important things that demand their attention. Advertising and marketing venues range from simple standalone billboard advertisements to complex, multilingual global websites. Once you've caught up and added all of last year's content into your Excel doc, you'll want to repeat this audit activity for new content …

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Winning marketing strategies for page impressions

If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. Choose the right file format. PNGs are my favorite for screenshots. Because of the popularity of mobile and speech-to-text, the focus for a …

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How to diagnose blogs related issues

Playing with your personal Web site is one thing, but creating a successful business Web site is a job for the pros. It turns out the phrase 'digital marketing is constantly evolving' is about as unique to the B2B industry as an efficient rail service to the UK. Mobile devices …

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Are visitors willing to link to you based on your hits profile?

When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. Simply list out as many keywords and search queries you can imagine your buyer personas using, then add important research information so you can …

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The benefits of Google algorithms to your search marketing strategy

When building your content, you'll want to include localized keywords so that the search engines know you have offices and operate in certain locations. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, "good" content. But what makes …

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Apply these secret techniques to help with keywords

If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. One way you can do this is through thought leadership. When in doubt, follow your instincts and let your bottom line guide …

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Things about landing pages you have to experience yourself

You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. However, if session IDs are appended to URLs, it's easy to fix this by canonicalizing the session ID URLs to the page's core URL. Be …

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