The benefits of Google algorithms to your search marketing strategy

When building your content, you'll want to include localized keywords so that the search engines know you have offices and operate in certain locations. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, "good" content. But what makes …

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Things about landing pages you have to experience yourself

You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. However, if session IDs are appended to URLs, it's easy to fix this by canonicalizing the session ID URLs to the page's core URL. Be …

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Bridge the gap between your content and your audience

A landfill of click-bait headlines that don't offer any kind of practical advice - sure, they look good from the outside, but as soon as you've clicked on the alluring title the content is weak, uninformative and just generally shabby. If your intro page is largely Flash or contains flash sliders …

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