Understanding Google algorithms in relation to your marketing strategy

While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. Having links from more popular websites carry more weight than less popular sites. A comprehensive range of treatments are available …

more ...

How you will benefit from blogs

Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. What hasn't stayed the same are the techniques we use to improve our rankings. A modern short url is focused on link tracking and analytics. They New Media Now contain …

more ...

What your mum didn't tell you about landing pages

Optimizing site content for Google's Featured Snippets is one of our newer SEO tricks. It's psychological; our brains love lists. If you create some cool list, there is a big chance that people will click on it and later share it. If you want a simpler, more flexible, and less …

more ...

Mobile-First Indexing: Fix issues around engaging content

Marketers study the brand's image in order to identify its strengths and weaknesses. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. If you're looking …

more ...



The benefits of Google algorithms to your search marketing strategy

When building your content, you'll want to include localized keywords so that the search engines know you have offices and operate in certain locations. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, "good" content. But what makes …

more ...

Things about landing pages you have to experience yourself

You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. However, if session IDs are appended to URLs, it's easy to fix this by canonicalizing the session ID URLs to the page's core URL. Be …

more ...


Bridge the gap between your content and your audience

A landfill of click-bait headlines that don't offer any kind of practical advice - sure, they look good from the outside, but as soon as you've clicked on the alluring title the content is weak, uninformative and just generally shabby. If your intro page is largely Flash or contains flash sliders …

more ...