Digital experiments: Channel testing and index

If you use different colors to distinguish visited from unvisited links or navigation, be sure that there is enough contrast to set apart the two states. High quality content is wrapped up in SEO like never before and that means generally more effort required for marketers. What happens when you …

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Tightening up on disallow

Direct users to specific pages within your site that are relevant to the conversation instead of funneling all your traffic to the homepage. It is very difficult for a webpage to achieve search engine rankings for multiple keyword phrases-unless those phrases are very similar. If you wash a pashmina scarf …

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Who else wants to enjoy SERPs

While there are not any tools that can tell you if your content is thin and what needs to be done to fix it, time, experience, and critical thinking can get you to a place where you can identify it and improve upon it. HTTPS secures the connection to the …

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Losing Focus on white hat SEO

Users have many other important things that demand their attention. Advertising and marketing venues range from simple standalone billboard advertisements to complex, multilingual global websites. Once you've caught up and added all of last year's content into your Excel doc, you'll want to repeat this audit activity for new content …

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