Go long-tail and forget CTR

Well-selected and appropriately positioned images can tell a story about your business, your processes, your tourist destination, and most important, your people. While mere repetition of the same ad may accomplish this goal, varying the ad appears to have better results. Its like looking for a place to find the …

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Can link exchanges really make a difference?

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you're focusing on. How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check …

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Lessons I've learned from 301 redirects

According to the new Google update, disallowing search engine robots from accessing and indexing your JavaScript and CSS folders can affect your site's ranking. When building these links, personally email the person in charge. To help boost your business' profile on the internet, why not list in a UK business …

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Consistent doesn't mean identical. when you're discussing onsite SEO

However, now that Google is straying away from keyword-dependent ranking algorithms, it's better to include links plainly or as part of a more natural phrase. Google can penalise you for publishing articles or text with high keyword densities, and so you should avoid that at all costs. Through their networks …

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Stop search engines from displaying ODP data buy using splogs

Since Google is constantly updating their algorithms in order to find and filter out flimsy content, it's crucial to maintain valuable and high quality content on your website. Viral marketing messages include advertisements, hyperlinked promotions, online newsletters, streaming videos, and games. I would pursue the more relevant linking opportunity because …

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Are visitors willing to link to you based on your hits profile?

When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. Simply list out as many keywords and search queries you can imagine your buyer personas using, then add important research information so you can …

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Apply these secret techniques to help with keywords

If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. One way you can do this is through thought leadership. When in doubt, follow your instincts and let your bottom line guide …

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The steps needed for putting ROI into action

Even if you're looking for increased brand awareness rather than clicks, organic search will provide a greater return. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren't a lot of high-quality SEO consultants available for hire. There are lots and …

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