Instead, focus on the quality of the inbound links. However, even high-end audiences like to believe that they are getting a deal. If you're looking to carve out a niche in marketing, it's paramount you establish a strong domain authority in that particular field. Have you ever tried to buy …

A landfill of click-bait headlines that don't offer any kind of practical advice - sure, they look good from the outside, but as soon as you've clicked on the alluring title the content is weak, uninformative and just generally shabby. If your intro page is largely Flash or contains flash sliders …

Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. Consumers who see commercials featuring one or two benefits learn about a brand's characteristics. Variables that consistently …

Among other things, Google uses the link texts to analyze these backlinks. Consequently, with the right content marketing and SEO elements, it will deliver high rankings where it can be easily found by your target audience. They simply have no concept that it's even there. For example, where would one …

Content machines used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being …

The key phrase in an advertisement, the tagline, should be something memorable that identifies the uniqueness of a brand or conveys some type of special meaning. The term "viral" derives from the image of a person being "infected" with the marketing message and then spreading it to friends, like a …

Even if you're looking for increased brand awareness rather than clicks, organic search will provide a greater return. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren't a lot of high-quality SEO consultants available for hire. There are lots and …