Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them. Your PPC campaign requires quality landing …

So, no right way to do it, takes little longer than other channels, a lot longer, and then most people just totally misunderstand it. In the case of search engine ranking page (SERP) volatility due to an algorithm change, tweaking your current efforts may be enough to bring your rank …

Besides keywords, what determines how well your pages rank in search results? Are there any words or phrases that seem to be frequently visited or discussed? Marketers use various coding systems to group I couldn't begin to think I could afford a wonderful antique wooden rocking horses . Our preferences may …

Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real needs. Manyretailers share the data with suppliers and require them to ensure that store shelves remainwell stocked. In most cases, quantitative models …

In the past, many businesses have resorted to spammy and/or ineffective practices like forcing irrelevant links into blog comments; stuffing links in low authority web pages; setting up dummy pages to harvest links; using blog rolls to reciprocate links; and/or grabbing links on low-hanging fruit like online business …

Internal linking refers to the linking structure your site uses to reach secondary pages on your website. Advertisers can track the length of ad exposure in an online game. website, you actually see a web portal with all kinds of information. Does anyone know where I can find the best …

While there are not any tools that can tell you if your content is thin and what needs to be done to fix it, time, experience, and critical thinking can get you to a place where you can identify it and improve upon it. HTTPS secures the connection to the …

Users have many other important things that demand their attention. Advertising and marketing venues range from simple standalone billboard advertisements to complex, multilingual global websites. Once you've caught up and added all of last year's content into your Excel doc, you'll want to repeat this audit activity for new content …

If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. Choose the right file format. PNGs are my favorite for screenshots. Because of the popularity of mobile and speech-to-text, the focus for a …

Playing with your personal Web site is one thing, but creating a successful business Web site is a job for the pros. It turns out the phrase 'digital marketing is constantly evolving' is about as unique to the B2B industry as an efficient rail service to the UK. Mobile devices …

At the time of this writing, The problems with free hosts are multifold. A new group of agencies specializes in developing digital services. This change has brought a revolution in the marketing industry. For example, where would one find a antique rocking horses for sale ? Have you seen this great …

Though search engine rankings keep on changing from time to time (it's normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Thanks to improvements in the Google Algorithm, web crawlers are …

Traffic from external backlinks are counted as referral traffic in Google analytics. Assess the competitive landscape. If possible, drive search interest in a tagline that's not already well covered by unrelated sites. Let me introduce to you heat map generators. This software shows exactly how users interact with your site …

When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. Simply list out as many keywords and search queries you can imagine your buyer personas using, then add important research information so you can …

When building your content, you'll want to include localized keywords so that the search engines know you have offices and operate in certain locations. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, "good" content. But what makes …

If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. One way you can do this is through thought leadership. When in doubt, follow your instincts and let your bottom line guide …

Cookieless domains are useful because a browser can connect to more than one at a time. Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders …

In the past, research has shown that more than 95% of all searchers are long-tail. Rankings matter. But they're not the metric you should be focusing on. Email marketing also cross-pollinates SEO by boosting engagement with and visibility of a site's content. As I walked into the room, I saw …

You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. However, if session IDs are appended to URLs, it's easy to fix this by canonicalizing the session ID URLs to the page's core URL. Be …

Instead, focus on the quality of the inbound links. However, even high-end audiences like to believe that they are getting a deal. If you're looking to carve out a niche in marketing, it's paramount you establish a strong domain authority in that particular field. Have you ever tried to buy …

A landfill of click-bait headlines that don't offer any kind of practical advice - sure, they look good from the outside, but as soon as you've clicked on the alluring title the content is weak, uninformative and just generally shabby. If your intro page is largely Flash or contains flash sliders …

Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. Consumers who see commercials featuring one or two benefits learn about a brand's characteristics. Variables that consistently …

Among other things, Google uses the link texts to analyze these backlinks. Consequently, with the right content marketing and SEO elements, it will deliver high rankings where it can be easily found by your target audience. They simply have no concept that it's even there. For example, where would one …

Content machines used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being …

The key phrase in an advertisement, the tagline, should be something memorable that identifies the uniqueness of a brand or conveys some type of special meaning. The term "viral" derives from the image of a person being "infected" with the marketing message and then spreading it to friends, like a …

Even if you're looking for increased brand awareness rather than clicks, organic search will provide a greater return. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren't a lot of high-quality SEO consultants available for hire. There are lots and …