While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. Having links from more popular websites carry more weight than less popular sites. A comprehensive range of treatments are available …

People's bullshit meters are well calibrated. Here are the characteristics of a low-quality page, according to Google's guidelines: Beautifully hand-crafted, sash windows are a fantastic focal point in a room, restoring elegance into heritage and period properties. The New Media Now or businesses within the market segment should be similar …

Adding breadcrumbs can be very beneficial to your website, especially if it's an eCommerce one. However, despite all of the on-page optimization, the most important element every SEO professional needs to focus on is delivering high value, informative content. Road trips can be much more enjoyable and relaxing when you …

You probably don't need more than three links from any single publication, from an SEO perspective (though there are still benefits to having more links if they are driving referral traffic!). Please ensure hitting all the elements as you go. Get out of the house this weekend, try things to …

Marketers study the brand's image in order to identify its strengths and weaknesses. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. If you're looking …

You might be encouraged by the idea of guaranteed results or convincing testimony that black hat is really the only way to get ahead. Putting keywords into title tags and h1s, h2s, h3s. The expensive price of a real artisan pashmina scarf is due to the amount of expert craftsmanship …

If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. One way you can do this is through thought leadership. When in doubt, follow your instincts and let your bottom line guide …

A landfill of click-bait headlines that don't offer any kind of practical advice - sure, they look good from the outside, but as soon as you've clicked on the alluring title the content is weak, uninformative and just generally shabby. If your intro page is largely Flash or contains flash sliders …

Content machines used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being …