OTHER TIDBITS There were a couple of other minor search engine changes that caught my eye in the last couple weeks. Search engine optimization is a resource-intensive and time-consuming process, and so not all companies are ready to spend into it, albeit for numerous it can generate the very best …

Without the right keywords (see article 6) in the article content, in the right places (see article 7) search engines won't index what you need them to index. Once you find a load of Featured Snippet opportunities, go through your existing content and just update it to adhere to the …

One of the best SEO tricks for improving your SEO ranking is increasing engagement on your website. It's essential to stay on top of the latest trends and the latest recommendations released by Google to ensure you're compliant and engaging in the industry's best practices. The purpose of a short …

Well-selected and appropriately positioned images can tell a story about your business, your processes, your tourist destination, and most important, your people. While mere repetition of the same ad may accomplish this goal, varying the ad appears to have better results. Its like looking for a place to find the …

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you're focusing on. How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check …

Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them. Your PPC campaign requires quality landing …

If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. Choose the right file format. PNGs are my favorite for screenshots. Because of the popularity of mobile and speech-to-text, the focus for a …

When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. Simply list out as many keywords and search queries you can imagine your buyer personas using, then add important research information so you can …

Among other things, Google uses the link texts to analyze these backlinks. Consequently, with the right content marketing and SEO elements, it will deliver high rankings where it can be easily found by your target audience. They simply have no concept that it's even there. For example, where would one …